In Search Of: In Search of is a new kind of AI lab making health more personal, social and fun. It’s founded by Julia Klim, former head of partnerships & Biz Dev at Equinox and Dan Altmann (founder Naritiv, Market, and advisor / investor to Poppi, Headspace, Jolie and Sourse) with advisory board including James Peyer, PhD (Cambrian Bio), Jenny Pham (former CBO at Versace), Anant Vinjamoori, MD (Superpower, Midi) and Aditi Banga (Head of Fashion X Innovation @ Meta / Instagram).
Sheba Jafari: Sheba Jafari spent 17 years in finance, studying markets through the lens of behavioral economics and human psychology. In 2022, she reevaluated her career and shifted toward a more purpose-driven path in preventative health. Together with Henrique de Castro, they co-founded The Altar, a Health Club that combines recovery modalities and communal bathhouse, within the context of considered design and a focus on social gathering. The company’s vision, exploring a culture of health through the strength of a collective, prioritizes a more joyful approach to everyday health practice.
Dr. Sogol Ash, NMD, MS: Dr. Sogol Ash is recognized internationally as a pioneering voice in functional medicine and longevity, blending advanced science with practical lifestyle strategies. With deep expertise in precision health, and preventative medicine, and regenerative therapies she is helping define the next era of health optimization. She received her medical degree from Bastyr University where she graduated with highest honors. In undergraduate school, she began her path in integrative medicine, studying Health Promotion and Disease Prevention at USC’s Keck School of Medicine. Intrigued by different medicines of the world, Dr. Sogol remained at Keck to complete her master’s degree in the renowned Global Medicine program. She spent this time studying medicine and leadership around the world, learning from pioneers of the United Nations and UNICEF. Her work empowers individuals and communities to embrace evidence based practices that enhance vitality, resilience, and performance. Her collaboration with The Altar reflects her mission to reimagine health as not only clinical, but cultural and communal — bringing the future of health into inspiring, real world settings.